Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer.
Email: The Perfect Direct Mail Add-On Read More »
If you’re a nonprofit, you know how critical direct mail is to your fundraising. Here are five tips to maximize your efforts.
5 Ways to Maximize Direct Mail for Nonprofits Read More »
As marketers, we have more data at our fingertips than ever. However, having more data doesn’t, by itself, generate success. What’s the secret?
For True Personalization, Look Beyond Demographics Read More »
