Dwight’s Blogg

A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company’s unique benefits and value, setting it apart from competitors.

The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate the following year. But what if you could retain more of them? Imagine the impact on your mission!

Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to buy another.

Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are cost-effective tools that add high interest and engagement to your pieces. Whether you are producing marketing collateral, event invitations, or direct mail, these fun, creative folds can repeatedly engage your audience with your marketing content.

Harness the power of drip marketing to transform shopper behavior with strategically timed, multi-channel communications. Propel prospects through the sales funnel with a tailored blend of emails, direct mail, mobile messages, and newsletters, designed to influence at every stage.

Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer.

If you’re a nonprofit, you know how critical direct mail is to your fundraising. Here are five tips to maximize your efforts.

As marketers, we have more data at our fingertips than ever. However, having more data doesn’t, by itself, generate success. What’s the secret?