Dwight’s Blogg

Yes, you’re not seeing things. Welcome to “Dwight’s Blogg” —from the desk of Dwight Stagg, who adds an extra “g” for GREAT! in everything he does— where you’ll find industry insights and actionable ideas. 

The latest from Creative Printing Services

Want to Be More Sustainable? Embrace Circular Design

In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.

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Want to Keep Your Customers Loyal? Do This!

Did you know that loyal customers purchase more frequently, have larger basket sizes, and are more receptive to upsells? It’s no wonder two-thirds of most businesses’ sales come from existing customers.[1] Once you win those customers, you want to keep them!

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5 Surprising Ways to Market with Packaging

Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to buy another.

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Creative Gatefolds That Get Attention

Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are cost-effective tools that add high interest and engagement to your pieces. Whether you are producing marketing collateral, event invitations, or direct mail, these fun, creative folds can repeatedly engage your audience with your marketing content.

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What’s Drip Marketing and Why Should You Care?

Harness the power of drip marketing to transform shopper behavior with strategically timed, multi-channel communications. Propel prospects through the sales funnel with a tailored blend of emails, direct mail, mobile messages, and newsletters, designed to influence at every stage.

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Email: The Perfect Direct Mail Add-On

Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer.

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