Dwight’s Blogg
Yes, you’re not seeing things. Welcome to “Dwight’s Blogg” —from the desk of Dwight Stagg, who adds an extra “g” for GREAT! in everything he does— where you’ll find industry insights and actionable ideas.
The latest from Creative Printing Services
Got Value? Find It, Market It, Reap the Profits
A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company’s unique benefits and value, setting it apart from competitors.
5 Tips for Boosting Your Donor Retention Rate
The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate the following year. But what if you could retain more of them? Imagine the impact on your mission!
5 Surprising Ways to Market with Packaging
Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to buy another.
Creative Gatefolds That Get Attention
Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are cost-effective tools that add high interest and engagement to your pieces. Whether you are producing marketing collateral, event invitations, or direct mail, these fun, creative folds can repeatedly engage your audience with your marketing content.
What’s Drip Marketing and Why Should You Care?
Harness the power of drip marketing to transform shopper behavior with strategically timed, multi-channel communications. Propel prospects through the sales funnel with a tailored blend of emails, direct mail, mobile messages, and newsletters, designed to influence at every stage.
Email: The Perfect Direct Mail Add-On
Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer.
5 Ways to Maximize Direct Mail for Nonprofits
If you’re a nonprofit, you know how critical direct mail is to your fundraising. Here are five tips to maximize your efforts.
For True Personalization, Look Beyond Demographics
As marketers, we have more data at our fingertips than ever. However, having more data doesn’t, by itself, generate success. What’s the secret?
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