Dwight’s Blogg

Data is a powerful tool for reaching into the world of your customers and creating meaningful connections. However, before data can fulfill its purpose, you must first create a meaningful customer experience.

What makes customers stay loyal, even when competitors slash prices or ramp up their marketing efforts? True loyalty extends beyond convenience or cost. It’s built on trust and ongoing connection. Here are five proven strategies to strengthen those bonds.

Imagine discovering a massive audience that drives more than half of the U.S. spending power yet is rarely seen represented in marketing campaigns. Sounds unbelievable, right? But it’s a real thing.

The retail environment is busy. Shoppers are on the move. They are browsing shelves packed with products, dodging advertising in the aisles, and constantly looking at their phones to see who is “pinging” them. How do you break through all that noise? Wide-format graphics.

It’s often said that “age is just a number.” To some extent, that’s true. Americans are living longer, living healthier, and staying more active than ever. Many older Americans are remaining in the workforce far beyond retirement age. The traditional lines are blurring.

Sure, direct mail is a great way to attract new buyers, but it is also a proven way to keep existing customers satisfied. Done right, it reminds people why they love your brand and gives them reasons to stay engaged. Here are five ways to use direct mail to strengthen customer relationships:

Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots. It can write your work emails and help you visualize new paint colors for your kitchen. While these abilities often take center stage, AI also holds tremendous potential in business and marketing.

We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with thousands of marketing messages every day. Amidst this cacophony, you must find a way to get your marketing messages seen and heard.

Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social media feed. A colorful postcard shows up in your mailbox. You begin receiving helpful product- or service-focused emails. If so, then congratulations! You’ve experienced drip marketing in action.

Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It’s when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than pulling back, however, savvy marketers see the summer as an opportunity to ramp up. Why? Let’s take a look.